Why You Should Be Using Video Marketing to Grow Your Business

How many times have you tried researching a place only to find bad angles, blindspots, or drawn out paragraphs of excess information? Maybe once upon a time, due to lack of proper equipment and materials there was a valid excuse but now in this superior age of technology there are none!

What is video content marketing? Well first let’s understand content marketing. Content marketing focuses on creating and spreading content for a particular audience in order to attract buyers and convert prospects to buyers. With that being said, it’s pretty obvious that video content marketing does the same thing in the form of videos which have been proven to be extremely engaging and profitable.

According to Wyzowl statistics, a growing 85% of businesses are now taking advantage of video content marketing. You may be wondering “what kinds of businesses can benefit from video marketing?” Some of the more obvious range from real estate to automotive and luxury transportation, but you would be surprised that even retail shops, museums, restaurants, hotels and many more benefit from video content marketing.

Not convinced? Well, just wait until you read the following 3 reasons why people not only prefer this form of marketing, but why it is the most profitable.

#1 Best way to attract and keep anyone’s attention!

If you have made it this far into the article, congratulations! You are part of the minority of people who still have an attention span for reading. Studies show that every year, peoples attention span decreases by 88%! Not only that but statistically viewers retain 95% of a message when they watch it as opposed to 10% retention when reading something. I mean lets be honest, this article would even be significantly more interesting and personalized if you actually had a video with emotions and expressions. With google as the owner of youtube, it is extremely easy for people to be searching for information and have videos pop up! In fact someone is more likely to click on a video for information rather than scroll through pages of links. It is rare for someone to lose track of time reading something these days, but all of us at some point or another have spent way too much time scrolling through videos.

#2 Best way to start a dialogue with clients

Not every business has the opportunity to give a face to face first greeting, but the next best option, if not tied for best is a video introduction! If a picture is worth a thousand words, then a video speaks millions! So now that your video has their attention, you can set the mood for your business! They say it takes only 7 seconds for someone to make a judgement from the first impression. Your video is the perfect way to set the ambiance, welcome the customer, and keep them engaged to know more about what you sell, who you are and what you offer. This is a perfect way for a business and client to make a more intimate and trusting relationship with each other allowing the customer to feel more comfortable and ready to come back for more.

#3 Video content marketing and ROI

As a business owner, what’s one of the most important things? Money, profit, and ROI (Return of investment). Since time is money, lets not ramble, but let statistics do the talking:

● 83% of businesses say that videos provide their desired return of investment
● An average user spends 88% more time on a website with videos
● 70% of B2B buyers and researchers watch videos until the point of purchase
● Video viewers are 64% more likely to buy than non viewers

Long story short, psychology proves that we are much more likely to be enticed to buy and or visit something through videos. Why? Videos are the best way in a timely manner to fully explain and give necessary information about your business. 98% of users say they have watched and would rather watch a video explaining about products or services. They are able to bring things to life in a way that words never can. So forget about bad angles, blind spots, or boring drawn out texts and join the wave of video content marketing!